01 / Collaborative effort
Your vision stays at the center.
I take time to understand the brand, then combine your vision with my expertise to create work that feels personal, intentional, and true to the business.
Brand stylist · strategist · visual storyteller
Shayla Hall creates bold visual worlds for brands ready to be remembered.
Identity systems, campaigns, digital content, and brand experiences shaped with equal parts strategy and instinct.
Viewwork ↓
BRAND IDENTITY · ART DIRECTION · SOCIAL CAMPAIGNS · DIGITAL DESIGN · BRAND STRATEGY ·
About Shayla
Creative girl.
Brand stylist.
Strategist.
I’ve always been a creative girl. My creative journey began when my childhood artwork was displayed at the local downtown library in my city. That passion continued to grow when I discovered Photoshop and digital art in high school, opening the door to a new way of bringing my ideas to life.
I developed my creative and strategic skills while earning my bachelor’s degree in Communications and my master’s degree in Fine Arts. Coursework in marketing, color theory, visual arts, digital design, and visual storytelling taught me how color, imagery, composition, and messaging shape the way audiences experience a brand.
That foundation inspired me to create Thee Branding Agency, my branding and design company dedicated to building polished, intentional, and memorable identities. For more than 12 years, I’ve helped over 100 brands find their look, define their voice, and show up with confidence through strategy, creative direction, campaign design, photoshoot planning, digital content, and launch.
Brand strategyVisual identityArt directionDigital designSocial contentPhotoshoot planningAdobe Creative Suite
Credentials
Experience + education
12+Years of graphic and branding design experience
B.A. + M.A.Bachelor’s and Master’s Degrees of Arts
AdobeAdobe Suite Certification
100+Brands served across multiple industries
Creative instinct.
Strategic intention.
Why work with me?
02 / Creativity + aesthetics
Distinctive, never decorative.
I blend strong aesthetics with creative strategy to build brands that stand out in their industry, connect with the right audience, and leave an impression.
03 / Strategic insight
Research supports every choice.
My approach considers market trends, competitor positioning, industry context, and the target audience—so every visual decision has a reason behind it.
04 / Background + knowledge
Experience across industries.
I’ve worked with more than 100 brands across beauty, education, hospitality, wellness, and professional services, supported by years of creative education and hands-on design experience.
Designed to feel distinct.
Built to stay consistent.
Featured case studies + selected graphics
01 / Education
Daniels’ Art of Education
A complete conception-to-launch brand project. I developed the strategic direction and visual identity, then carried the system through digital content, presentation materials, launch graphics, and the brand’s first in-person activation.
- Concept development
- Brand identity
- Launch campaign
- Digital content
- Activation
01 · ConceptionPositioning, visual direction, audience, and brand foundation.
02 · BuildIdentity, templates, website touchpoints, and campaign materials.
03 · LaunchCoordinated digital rollout and an in-person branded activation.
02 / Beauty & e-commerce
Top Tier Hair Extensions
Top Tier was a rebrand for an existing hair company that was lacking visibility, consistency, and style. I created a stronger, more cohesive identity across the website, campaign graphics, marketing materials, and social presence—giving the brand a polished look designed to attract attention and remain recognizable.
- Website styling
- Social identity
- Campaign design
- Creative direction
- Photoshoot planning
- E-commerce
Website transformation
A visual comparison showing how the original website evolved into a cleaner, more polished e-commerce experience aligned with the rebrand.
Photoshoot planning + creative direction
Campaign imagery planned to carry the rebrand’s polished visual direction from concept into execution.
02 Final shots
From screen to scene.
Design · Mockup · Reality
A wedding welcome sign developed from the working design through a styled presentation and its final placement at a destination celebration.
From mockup to moment.
Event signage carried from the presentation mockup into the finished Yandiland installation and the live guest experience.
Branding Guidelines
Research + visual systems
Strong branding guidelines create consistency while giving a brand room to grow. I spend time researching color theory, audience behavior, industry trends, competitors, and the emotional meaning behind visual choices. That research becomes a clear system for color, typography, imagery, tone, and application—helping every touchpoint feel intentional and recognizable.
Flyer Design
Promotional + event graphics
A curated collection of promotional designs created across beauty, education, entertainment, retail, and community events.
Campaign Graphics
Selected campaign graphics
Individual digital and campaign graphics demonstrating range across beauty, hospitality, and service-based brands.
Marks made to be remembered.
Logo design
A selection of custom logo designs created for brands across beauty, fashion, education, entertainment, wellness, and professional services.
The approach
Research the audience.
Define the feeling.
Design the system.
01 · ListenClarify the business, audience, goals, and the gap between how the brand looks and how it should feel.
02 · ShapeTranslate strategy into a distinct creative direction with color, type, imagery, and voice working together.
03 · ExtendBuild a flexible visual system that stays recognizable across every customer touchpoint.
Shayla Hall · Brand Stylist + Strategist